Bewley’s Coffee have created a community of ‘on the go coffee drinkers’ across Ireland, providing them with direct access to their target audience for a range of research objectives.
Bewley’s needed a research solution that provided speed, agility and insights they could trust for questions and ideas they needed to validate. By providing access to their target audience whenever they needed, this provided unmatched customer-centricity across their organisation in a time where their retail stores were closed and customer contacts were minimised.
For this specific piece of research, there were a few key topics Bewley’s wanted to validate about consumer behaviour changes during lockdown. This included the occasion upon which consumers now drank coffee, where they went, what they drank, home consumption and an overall review of what Irish consumers associated with the Bewley’s brand.
We work on a weekly basis with the Bewley’s team to draft up questions based on their research objectives, and help redesign the questions to combine objectivity with a smooth experience for consumers.’