25 Jan
How to Set Survey Objectives
Table of Contents Introduction Before wasting your time and effort on any survey, you need to set your objectives. You need to know exactly what you want out of your research in order to get the most out of the survey. Surveys are best when they are focused on a singular goal, so the best
18 Jan
The Future of Online Communities – Democratised Insights
Table of Contents Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Subcribe now Join our mailing list and get regular insights!
13 Jan
Grocery Shopping Preferences
Table of Contents Introduction In this insight report, we explore the grocery shopping preferences of Irish consumers. In-store grocery shopping is ripe for technological innovation and consumers have high expectations. This research was gathered on 16th December 2020 over 24 hours. 1620 responses were collected from 18-55 year olds in the Republic of Ireland. General
11 Jan
The Ultimate Guide to Online Surveys
Table of Contents Introduction Online surveys are the future of market research, yet so many marketers are not using them to their full potential. Online surveys require a different methodology, a user-centric approach and a keen understanding of technology to succeed where traditional surveys have failed. In this blog post, we examine the rise of
23 Dec
Christmas Expectations
Table of Contents Introduction In this insight report, we look at the expectations that Irish consumers have this Christmas. Due to COVID-19, consumers have different fears when it comes to the holiday season and in this report, we deliver insights into how their habits have changed and how they are feeling about Christmas this year.
21 Dec
How to Build an Effective Online Research Community
Table of Contents Introduction In previous blogs, we have discussed a background into online research communities (MROC’s) as well as learning how to leverage them to improve business decision making. However, as this innovative research technique becomes mainstream, it is essential that companies know how to build an effective online research community. As the world
16 Dec
Consumer Confidence – December 2020
Table of Contents Introduction In this insight report, we examine the expectations and confidence that Irish consumers have, with a particular focus on our COVID-19 response. The responses were gathered from our bolt bundle with 1524 respondents. The Economy We asked respondents whether they think the country as a whole will economically improve or worsen.
07 Dec
How to Leverage Online Research Communities
Table of Contents Introduction In its simplest form, market research is about validating your business assumptions as cheap, fast, and reliable as possible. It helps you understand the motivations of your customers, their met and unmet expectations, their perceptions towards your brand and your products and much more. You can use this information to improve
02 Dec
Media Consumption Insight Report
Table of Contents Introduction During 2020, media consumption habits have changed drastically due to COVID-19. In this insight report, we explore the preferences of Irish consumers and their new media consumption habits. Preferred Media The most preferred form of media was social media. Over 56% of respondents ranked social media as their highest preference. This
25 Nov
The Ulimate Guide to Market Research
Table of Contents Introduction In this post, we’ll provide an all-encompassing rundown of market research, including an explanation of why it is important, how to conduct it and all the tips you need to know to do it successfully. What is market research and why does it matter? For a business to succeed, they need
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