21 Oct
Banking Awareness Insight Report
Table of Contents Introduction General Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Budgeting Previous Next Customer Knowledge Investing Previous Next Outlook Subcribe now Join our mailing list and get regular insights!
19 Oct
Projective Techniques to Improve Online Research Quality
Table of Contents Introduction Technology is at it’s best when it is used to empower traditional research methods, not replace them. This is perhaps most useful when you consider one of the most fundamental problems within online market research today, low engagement from consumers. One of the most proven methods to boost engagement, interest and
12 Oct
5 Tips for Researchers to Improve Online Survey Quality
Table of Contents Introduction There’s nothing more deterring in research than finding out the data you’ve gathered is inaccurate or not what you expected. High quality data is not only accurate or trustworthy, but also relevant i.e. data can be reliable but still not mean anything to a business. Improving data quality increases the reliability
07 Oct
Promotional Marketing Insight Report
Table of Contents Introduction This week’s insight report is supported by APMC. We examine how young consumers feel about live events during the times of COVID. We also explore how brands can adapt their promotional marketing to better target young people. Live Events At the moment, 2 in 3 respondents are not comfortable going to
05 Oct
The Truth Behind Consumer Research Panels
Table of Contents Introduction When it comes to panel quality in the consumer research industry, there is a much deeper issue at play. Why should panel suppliers change when their clients keep accepting the status quo on quality while simultaneously demanding lower costs? According to Ron Sellers, there are two defining truths in consumer research
28 Sep
4 Things Respondents Hate About Online Surveys
Table of Contents Introduction It comes to no surprise that we unequivocally vouch for the prioritisation of the Respondent Experience (RX) in market research, viewing respondents as ‘people’ and not just ‘sample’. It’s downfall is the driving force behind poor engagement, low quality responses and weak reach across real consumers in Ireland. Like the majority
22 Sep
Irish Consumer Confidence Insight Report
Table of Contents Introduction This is the first of Bounce Insight’s quarterly Irish consumer confidence report. We examine the mood of Irish consumers and their attitude towards spending. Consumer Expectation We asked respondents whether they believed they were better or worse off financially than they were a year ago. Roughly 1 in 4 believed that
21 Sep
Leveraging Push Notifications for Market Research
Table of Contents Introduction The role of the market researcher has transformed over time. From knocking on doors with a pen and paper, to phone calls and transcribing results, and now we find ourselves in the depth of technological advancement where digital tools have empowered researchers to do more than ever in a fraction of
16 Sep
Social Infrastructure Insight Report
Table of Contents Introduction Since COVID-19, the social infrastructure in Ireland has been at a near stand still. With many pubs and nightclubs still closed, now is the time to reflect and discover key insights in order to succeed in the future. In this insight report, we examine what Irish people loved and hated about
14 Sep
Building Effective Online Surveys
Table of Contents Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Subcribe now Join our mailing list and get regular insights!
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