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How Coca-Cola HBC leverage the Bounce platform to create an insights-driven culture
Coca-Cola HBC have created a beverage-consumption community across Ireland so they can dip in for fast research on their wide array of brands. This allows them to validate ideas, track market changes and answer key strategic questions.
Insights From
Sergio Salazzari
Strategy & Insights Manager, Coca Cola HBC Ireland
Use Cases
Survey Design, Brand Awareness, Market Dynamics, Consumer Behaviour Tracking & Product / Packaging Testing
The Problem
Despite being a fast-paced organisation that relied on a lot of consumer purchasing data, Coca-Cola HBC had no internal tool to run bespoke, targeted research to validate ideas and make decisions based on authentic consumer feedback.
Sergio and the team at Coca-Cola HBC were the prime example of a company that had the desire to be insights-driven in their decision-making, but lacked the technology and confidence to run research themselves. We know the importance of combining service with technology, and knew we could solve this for them.
The Solution
This was built on three primary goals. Firstly, to build a community unique to their target market that would be a competitive advantage for them once captured. Secondly, to outline the primary areas that they were lacking research and insight, so every question launched was sculpted from this. Finally, it was providing the training and support needed to use the Bounce platform with confidence and make sense of the data being collected.
Coca-Cola HBC has become not only a partner, but a loyal advocate of everything we are trying to achieve at Bounce. They consistently provide us with feedback to improve the platform, and emphasize the areas where we are excelling so that we can double down on them. I can’t wait to scale our solution out to more international markets with them in years to come!
Our Impact
Coca-Cola HBC haS been using the platform since June 2021, and has conducted research across a lot of their brands, primarily focused on understanding and tracking consumer behaviour changes. This is what the team at Coca Cola HBC had to say about the Bounce platform:
Bounce is any Insights Manager’s dream come true – Agility, speed and great support from the team. They pair technological and consultancy expertise in an excellent end to end service. The platform is really user friendly and the turnover time is impressive, giving fast paced organisations a ready to use tool to answer strategic questions and capture market dynamics
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