How Coca-Cola HBC leverages Bounce to make key strategic decisions and capture market dynamics
Coca-Cola HBC needed a research solution that would help them make key strategic decisions and provide them with the support and expertise needed to design and script high-quality surveys. When Coca-Cola HBC met Bounce, it was a match made in heaven to drive the business forward.
Insights From
Sergio Salazzari
Strategy & Insights Manager, Coca Cola HBC Ireland
Use Cases
Survey Design, Brand Awareness, Market Dynamics, Consumer Behaviour Tracking & Product / Packaging Testing
The Problem
For FMCG companies to stay competitive, they need to be able to make informed decisions quickly.
Despite being a fast-paced organisation that relied on a lot of consumer purchasing data, Coca-Cola HBC had no internal tool to run bespoke, targeted research to validate their ideas and make informed decisions based on authentic consumer feedback.
They found that with other consumer research platforms, they lacked the support needed to carry out research like this efficiently without needing their internal teams to have to dedicate time and resources to survey design and project set-up
Sergio and the team at Coca-Cola HBC were the prime example of a company that had the desire to be insights-driven in their decision-making, however, they didn’t have the ability to run flexible, robust research to gather these insights internally
The Solution
Bounce built a bespoke respondent community unique to Coca-Cola HBC’s target market. This community consisted of a nationally representative sample with added consumer behaviour targeting that ensured Coca-Cola HBC asked the right questions, to the right people, at the right time.
The team at Bounce helped Coca-Cola HBC design and script their research which meant that their internal insights team could dedicate more time to understanding and actioning the insights uncovered.
Bounce provided the training and support needed to use the Bounce platform to all Coca-Cola HBC team members completely free of charge. This meant that they could use the platform confidently and understand how to analyse their survey result data with ease.
Through asking the right questions to the right people, Coca-Cola HBC has made better business decisions. Now, they have access to technology and services that allow them to remain competitive and top of their industry.
Our Impact
As of June 2021, Bounce Insights has been assisting Coca-Cola HBC with research across a variety of its brands, primarily focused on understanding and tracking consumer behaviour changes. The ease of use of the platform and the support of the Bounce Account Management Team have enabled Coca-Cola HBC to focus on making the bigger strategic decisions that drive their business forward.
This is what the team at Coca-Cola HBC had to say about the Bounce platform:
Bounce is any Insights Manager’s dream come true – Agility, speed and great support from the team. They pair technological and consultancy expertise in an excellent end to end service. The platform is really user friendly and the turnover time is impressive, giving fast paced organisations a ready to use tool to answer strategic questions and capture market dynamics
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