Bounce Insights

How Coca-Cola HBC leverage the Bounce platform to create an insights-driven culture

Coca-Cola HBC have created a beverage-consumption community across Ireland so they can dip in for fast research on their wide array of brands. This allows them to validate ideas, track market changes and answer key strategic questions.

Insights From

Sergio Salazzari

Strategy & Insights Manager, Coca Cola HBC Ireland

Use Cases

Survey Design, Brand Awareness, Market Dynamics, Consumer Behaviour Tracking & Product / Packaging Testing

Bounce Insights Website Images 3
Coca Cola HBC

Beverages

Dublin, Ireland

28,000+ Employees

The Problem

Despite being a fast-paced organisation that relied on a lot of consumer purchasing data, Coca-Cola HBC had no internal tool to run bespoke, targeted research to validate ideas and make decisions based on authentic consumer feedback.

Sergio and the team at Coca-Cola HBC were the prime example of a company that had the desire to be insights-driven in their decision-making, but lacked the technology and confidence to run research themselves. We know the importance of combining service with technology, and knew we could solve this for them.

Máire McCarron, Account Manager

The Solution

This was built on three primary goals. Firstly, to build a community unique to their target market that would be a competitive advantage for them once captured. Secondly, to outline the primary areas that they were lacking research and insight, so every question launched was sculpted from this. Finally, it was providing the training and support needed to use the Bounce platform with confidence and make sense of the data being collected.

Coca-Cola HBC has become not only a partner, but a loyal advocate of everything we are trying to achieve at Bounce. They consistently provide us with feedback to improve the platform, and emphasize the areas where we are excelling so that we can double down on them. I can’t wait to scale our solution out to more international markets with them in years to come!

Charlie Butler, Chief Operating Officer

Coca-Cola HBC haS been using the platform since June 2021, and has conducted research across a lot of their brands, primarily focused on understanding and tracking consumer behaviour changes.

Our Impact

This is what the team at Coca Cola HBC had to say about the Bounce platform:

Bounce is any Insights Manager’s dream come true – Agility, speed and great support from the team. They pair technological and consultancy expertise in an excellent end to end service. The platform is really user friendly and the turnover time is impressive, giving fast paced organisations a ready to use tool to answer strategic questions and capture market dynamics

Sergio Salazzari - Strategy & Insights Manager, Coca Cola HBC Ireland.

Do More With Bounce

Our dashboard has been built to suit your needs and give you full control over your projects.

No more worrying about survey design and speed – We can provide you with real-time survey design feedback from our expert team through your account as you create your project.

Bounce Insights Laptop