Diageo

The Client

Diageo Ireland have created a community of 18+ consumers across Ireland who consume alcohol frequently. This is used to stay on the pulse of Irish consumers to help inform business decisions and brand strategies.

The Client

Diageo Ireland have created a community of 18+ consumers across Ireland who consume alcohol frequently. This is used to stay on the pulse of Irish consumers to help inform business decisions and brand strategies.

Overview

Diageo needed a consumer research solution that allowed them to dip into their target market at any point, with any question, and receive the results in real-time. This allows them to act swiftly on decisions that require consumer insight or validation.

The Ask

Diageo focuses primarily on ‘consumer pulse’ research. For example, while the potential reopening of restaurants and bars were being discussed around Ireland, Diageo frequently asked their community of consumers about their feelings, expectations and concerns around re-opening. This allowed them to prepare accordingly across the organisation.

The Process

The team in Diageo have been using the platform since the beginning of 2021, and now use it largely as a guided self-service platform. They create their questions and launch it to their community whenever they wish, and insights are delivered in a matter of hours.

The Results

Each set of questions are delivered with same-day turnaround with a suit of dashboarding results they can use to understand the data being delivered. This ranges from cross-tabbing, survey and response filtering, data export and multiple graph types to assist in their presentations.

The Testimonial

Since the beginning of our relationship with Bounce the team have been extremely helpful and responsive. They are very collaborative partners and are always willing to enhance the Dashboard to our specific needs. Working with Bounce means we have direct access to Irish consumers when we need it and as a result the insights we’ve garnered from Bounce have been extremely valuable to our brands and to our organisation.
Logo of Diageo
Brónagh O’Donovan
Consumer & Shopping Planning Manager @ Diageo Ireland

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