What is a consumer panel?

Table of Contents Introduction The world of market research can seem wonky to outsiders. Businesses have a simple question that needs answering and yet to many, market research can make that question far more complicated. For a newcomer, the fundamentals are often skipped. Important questions such as “why is this important” and “how does it

Banking Awareness Insight Report

Table of Contents Introduction General Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Budgeting Previous Next Customer Knowledge Investing Previous Next Outlook Subcribe now Join our mailing list and get regular insights!

Projective Techniques to Improve Online Research Quality

Table of Contents Introduction Technology is at it’s best when it is used to empower traditional research methods, not replace them. This is perhaps most useful when you consider one of the most fundamental problems within online market research today, low engagement from consumers. One of the most proven methods to boost engagement, interest and

5 Tips for Researchers to Improve Online Survey Quality

Table of Contents Introduction There’s nothing more deterring in research than finding out the data you’ve gathered is inaccurate or not what you expected. High quality data is not only accurate or trustworthy, but also relevant i.e. data can be reliable but still not mean anything to a business. Improving data quality increases the reliability

Promotional Marketing Insight Report

Table of Contents Introduction This week’s insight report is supported by APMC. We examine how young consumers feel about live events during the times of COVID. We also explore how brands can adapt their promotional marketing to better target young people. Live Events At the moment, 2 in 3 respondents are not comfortable going to

The Truth Behind Consumer Research Panels

Table of Contents Introduction When it comes to panel quality in the consumer research industry, there is a much deeper issue at play. Why should panel suppliers change when their clients keep accepting the status quo on quality while simultaneously demanding lower costs? According to Ron Sellers, there are two defining truths in consumer research