Table of Contents Introduction In this insight report, we look at the expectations that Irish consumers have this Christmas. Due to COVID-19, consumers have different fears when it comes to the holiday season and in this report, we deliver insights into how their habits have changed and how they are feeling about Christmas this year.
Table of Contents Introduction In previous blogs, we have discussed a background into online research communities (MROC’s) as well as learning how to leverage them to improve business decision making. However, as this innovative research technique becomes mainstream, it is essential that companies know how to build an effective online research community. As the world
Table of Contents Introduction In this insight report, we examine the expectations and confidence that Irish consumers have, with a particular focus on our COVID-19 response. The responses were gathered from our bolt bundle with 1524 respondents. The Economy We asked respondents whether they think the country as a whole will economically improve or worsen.
Table of Contents Introduction In its simplest form, market research is about validating your business assumptions as cheap, fast, and reliable as possible. It helps you understand the motivations of your customers, their met and unmet expectations, their perceptions towards your brand and your products and much more. You can use this information to improve