23 Dec
Christmas Expectations
Table of Contents Introduction In this insight report, we look at the expectations that Irish consumers have this Christmas. Due to COVID-19, consumers have different fears when it comes to the holiday season and in this report, we deliver insights into how their habits have changed and how they are feeling about Christmas this year.
21 Dec
How to Build an Effective Online Research Community
Table of Contents Introduction In previous blogs, we have discussed a background into online research communities (MROC’s) as well as learning how to leverage them to improve business decision making. However, as this innovative research technique becomes mainstream, it is essential that companies know how to build an effective online research community. As the world
16 Dec
Consumer Confidence – December 2020
Table of Contents Introduction In this insight report, we examine the expectations and confidence that Irish consumers have, with a particular focus on our COVID-19 response. The responses were gathered from our bolt bundle with 1524 respondents. The Economy We asked respondents whether they think the country as a whole will economically improve or worsen.
07 Dec
How to Leverage Online Research Communities
Table of Contents Introduction In its simplest form, market research is about validating your business assumptions as cheap, fast, and reliable as possible. It helps you understand the motivations of your customers, their met and unmet expectations, their perceptions towards your brand and your products and much more. You can use this information to improve
02 Dec
Media Consumption Insight Report
Table of Contents Introduction During 2020, media consumption habits have changed drastically due to COVID-19. In this insight report, we explore the preferences of Irish consumers and their new media consumption habits. Preferred Media The most preferred form of media was social media. Over 56% of respondents ranked social media as their highest preference. This
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