Table of Contents Introduction In this insight report, we examine the alcoholic preferences of Irish consumers. We explore the differences between drinkers and non-drinkers as well as the gender stereotypes of certain alcoholic beverages. This research was gathered on 23rd December 2020 over 48 hours. 1968 responses were collected from 18-55 year olds in the
Table of Contents Introduction Before wasting your time and effort on any survey, you need to set your objectives. You need to know exactly what you want out of your research in order to get the most out of the survey. Surveys are best when they are focused on a singular goal, so the best
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Table of Contents Introduction In this insight report, we explore the grocery shopping preferences of Irish consumers. In-store grocery shopping is ripe for technological innovation and consumers have high expectations. This research was gathered on 16th December 2020 over 24 hours. 1620 responses were collected from 18-55 year olds in the Republic of Ireland. General
Table of Contents Introduction Online surveys are the future of market research, yet so many marketers are not using them to their full potential. Online surveys require a different methodology, a user-centric approach and a keen understanding of technology to succeed where traditional surveys have failed. In this blog post, we examine the rise of
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