Forms of Advertising
The majority of consumers, over three quarters, believe that advertising on social media is the most effective form of advertising. A little over half of our panel also believe that online/display ads, such as paid search and website ads, are very effective too. The lowest ranked form of advertising was direct mail / post, with only 7.93% of respondents listing it as one of the three most effective forms of advertising. Interestingly, email marketing was the second lowest form of advertising, with only 12.67% of respondents listing it as effective.
Most Memorable Ads
We asked our panel about the most memorable ads during Christmas 2020. Unsurprisingly, Coca-Cola is reigning supreme with over half of respondents remembering it’s Christmas ad. Aldi is coming in as close second, with 52.93% of respondents remembering it too. Supervalu and McDonald’s were also among the most memorable. The most memorable ads also reflect what brands consumers believe are best at advertising in Ireland. The leading brands include Aldi, Guinness, Lidl, Coca Cola, Supervalu, McDonalds and Tesco.