From day one, we envisioned a platform that could instantly pinpoint any consumer a client needed to reach. This would allow companies to be specific, and benefit from both accuracy and trust in the data they were receiving.
In our eyes, the cornerstone of good research was reaching the right people, with the right questions, at the right time. When looking at traditional screening questions as a way to target respondents, we felt it was flawed. Instead, we wanted to build up a deep understanding of every user in our panel over time, so that our clients could identify and reach their target audience for any research needs they had on a day-to-day basis.
Just as we have seen in many industries, a hyper-targeted and personalised experience is essential to engage modern day consumers, and research needs to adapt to this. This approach leads to a win-win for both the client and the respondent, meaning the client can cut through the noise to reach those individuals that matter, and respondents contribute their opinion to topics and brands they care about.
In this section, we are going to take you through exactly how the Bounce Dashboard delivers this audience targeting for both our ‘community’ and ‘ad hoc’ clients: