Table of Contents

Introduction

At Bounce Insights, we deliver a range of solutions for our clients, offering templates and survey designs to fit all of your research needs. In this post, we are looking at a number of case studies, exploring the work we have done in the past. Just some of the areas we can helped our clients with are advertising, consumer behaviour, product planning and brand strategy.

Advertising

Overview: Measuring the effectiveness of OOH advertising and communications from Coca-Cola.

Our client wanted an objective analysis on consumers who have witnessed outdoor advertising to understand the most memorable and effective brand campaigns, before measuring the client’s current project.

We provided a comparative set of research from their traditional brand tracker, allowing Kinetic to inform the client of a new perspective on the advertising, and evaluating the need to adjust the campaign if necessary.

The turnaround time for this research was 24 hours, gathered from 485 respondents, aged between 18 and 60 in the Republic of Ireland.

Consumer Behaviour

Overview: Sentiment analysis on the Irish population for the Irish Blood Transfusion Service.

Our client was Folk Wunderman Thompson, a Dublin-based creative agency. We were asked for a full customer segmentation and analysis into the preferences, fears and likelihood of certain consumers engaging in the donation of blood to inform a marketing strategy for Irish Blood Transfusion Service.

At the end of this project, we produced research that provided a deeper understanding of the behaviour of the Irish population based on region, age and gender. This allowed Folk WT to tailor the brand strategy of the client rapidly for their pitch.

The turnaround time for this research was 48 hours, gathered from 545 respondents, aged between 18 and 60 in the Republic of Ireland.

This is what our client had to say about working with us:

"I was very impressed by the professionalism and flexibility of the team at Bounce. They turned around robust results for our project in record time and were a pleasure to deal with."
Folk Wundeman Thompson

Product Planning

Overview: The launch of a new alcoholic beverage in Ireland.

Our client in this project was Richmond Marketing who work with some of the industries leading brands in soft drinks, snacks and alcohol with offices in Dublin and Belfast. They wanted to understand consumer preferences, sentiment analysis, pricing comparisons and branding decisions prior to the launch of a new product.

We produced a robust report on the Irish market, identifying the target market and marketing communications necessary for the launch of the new beverage.

The turnaround time for this research was 47 hours, gathered from 550 respondents, aged between 18 and 35 in the Republic of Ireland.

Brand Strategy

Overview: Launching a new e-commerce brand.

Our client for this project was Dynamo, an intelligence-driven Brand Design Agency that has worked with Primark, Heineken, Pepsico and more. Our client wanted research into market analysis and consumer preferences, as well as A/B testing on branding, logos, colour schemes and vision statements.

At the end of this product, our client had a clear outcome on what brand their target audience most resonated with, allowing them to tailor their creatives to fit that mould.

The turnaround time for this research was 48 hours, gathered from 544 respondents, who were females aged between 18 and 35 in the Republic of Ireland.

This is what our client had to say about working with us:

“Working with Bounce Insights was a seamless experience from start to finish. Their expertise, the quality of the results and quick turnaround time was hugely beneficial in helping us to better understand the target audience and to ensure that our branding and design identities resonated with the right people. The data was invaluable to us and I look forward to working with Charlie and the team in Bounce again soon.”

"Working with Bounce Insights was a seamless experience from start to finish. Their expertise, the quality of the results and quick turnaround time was hugely beneficial in helping us to better understand the target audience and to ensure that our branding and design identities resonated with the right people. The data was invaluable to us and I look forward to working with Charlie and the team in Bounce again soon."
Dynamo

Leave a Reply