Overview: The launch of a new alcoholic beverage in Ireland.
Our client in this project was Richmond Marketing who work with some of the industries leading brands in soft drinks, snacks and alcohol with offices in Dublin and Belfast. They wanted to understand consumer preferences, sentiment analysis, pricing comparisons and branding decisions prior to the launch of a new product.
We produced a robust report on the Irish market, identifying the target market and marketing communications necessary for the launch of the new beverage.
The turnaround time for this research was 47 hours, gathered from 550 respondents, aged between 18 and 35 in the Republic of Ireland.
Overview: Launching a new e-commerce brand.
Our client for this project was Dynamo, an intelligence-driven Brand Design Agency that has worked with Primark, Heineken, Pepsico and more. Our client wanted research into market analysis and consumer preferences, as well as A/B testing on branding, logos, colour schemes and vision statements.
At the end of this product, our client had a clear outcome on what brand their target audience most resonated with, allowing them to tailor their creatives to fit that mould.
The turnaround time for this research was 48 hours, gathered from 544 respondents, who were females aged between 18 and 35 in the Republic of Ireland.
This is what our client had to say about working with us:
“Working with Bounce Insights was a seamless experience from start to finish. Their expertise, the quality of the results and quick turnaround time was hugely beneficial in helping us to better understand the target audience and to ensure that our branding and design identities resonated with the right people. The data was invaluable to us and I look forward to working with Charlie and the team in Bounce again soon.”