What is a consumer panel?

Table of Contents Introduction The world of market research can seem wonky to outsiders. Businesses have a simple question that needs answering and yet to many, market research can make that question far more complicated. For a newcomer, the fundamentals are often skipped. Important questions such as “why is this important” and “how does it

Projective Techniques to Improve Online Research Quality

Table of Contents Introduction Technology is at it’s best when it is used to empower traditional research methods, not replace them. This is perhaps most useful when you consider one of the most fundamental problems within online market research today, low engagement from consumers. One of the most proven methods to boost engagement, interest and

5 Tips for Researchers to Improve Online Survey Quality

Table of Contents Introduction There’s nothing more deterring in research than finding out the data you’ve gathered is inaccurate or not what you expected. High quality data is not only accurate or trustworthy, but also relevant i.e. data can be reliable but still not mean anything to a business. Improving data quality increases the reliability

4 Things Respondents Hate About Online Surveys

Table of Contents Introduction It comes to no surprise that we unequivocally vouch for the prioritisation of the Respondent Experience (RX) in market research, viewing respondents as ‘people’ and not just ‘sample’. It’s downfall is the driving force behind poor engagement, low quality responses and weak reach across real consumers in Ireland. Like the majority

Leveraging Push Notifications for Market Research

Table of Contents Introduction The role of the market researcher has transformed over time. From knocking on doors with a pen and paper, to phone calls and transcribing results, and now we find ourselves in the depth of technological advancement where digital tools have empowered researchers to do more than ever in a fraction of

Building Effective Online Surveys

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The Death of Traditional Surveys

Table of Contents Introduction In 1997, the average response rate to surveys was around 36%. By 2003, it was 25%. By 2014, it was 9%. Now, in 2020, despite decades of vast technological advancements, the completion rate for a given survey has fallen below 2% on average. This has led to the death of traditional

Customer Centricity

Table of Contents The Importance of Listening for Brand Success One of the fundamental drivers of failure for any product, service or company is a lack of understanding for your customers. The idea that if you create a solution, rather than actually solve a problem, you are destined for demise. It’s the reason why between

The Future of Panels

Table of Contents Introduction Quantitative research is on the cusp of innovation. In recent decades, there has been the acceptance of slow, inefficient and poorly engaged respondent groups that are ultimately disconnected from the research they are partaking in. The percentage of completions for any given survey across the industry is estimated to be between

The Power of Instant Gratification

Table of Contents The Secret to Customer Satisfaction Consumer centricity and unpredictability has uprooted how brands traditionally reward their customers. Building long-standing relationships with consumers has become increasingly difficult as consumer choice and elasticity has ridden the wave of materialism in recent decades, leaving the term ‘loyalty’ tarnished. This seemingly insurmountable bond that connects the