Banking Awareness Insight Report

Table of Contents Introduction General Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Budgeting Previous Next Customer Knowledge Investing Previous Next Outlook Subcribe now Join our mailing list and get regular insights!

Promotional Marketing Insight Report

Table of Contents Introduction This week’s insight report is supported by APMC. We examine how young consumers feel about live events during the times of COVID. We also explore how brands can adapt their promotional marketing to better target young people.   Live Events At the moment, 2 in 3 respondents are not comfortable going to

The Truth Behind Consumer Research Panels

Table of Contents Introduction When it comes to panel quality in the consumer research industry, there is a much deeper issue at play. Why should panel suppliers change when their clients keep accepting the status quo on quality while simultaneously demanding lower costs? According to Ron Sellers, there are two defining truths in consumer research

Irish Consumer Confidence Insight Report

Table of Contents Introduction This is the first of Bounce Insight’s quarterly Irish consumer confidence report. We examine the mood of Irish consumers and their attitude towards spending. Consumer Expectation We asked respondents whether they believed they were better or worse off financially than they were a year ago. Roughly 1 in 4 believed that

Social Infrastructure Insight Report

Table of Contents Introduction Since COVID-19, the social infrastructure in Ireland has been at a near stand still. With many pubs and nightclubs still closed, now is the time to reflect and discover key insights in order to succeed in the future. In this insight report, we examine what Irish people loved and hated about

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Retail Experiences Insight Report

Table of Contents Introduction Having compelling retail experiences are crucial for both online and in-store brands to succeed. In this insight report, we ask millennials and gen-z what they want in their retail experiences. We delve into their shopping habits and behaviours, both online and offline. Previous Next In-store retail Starting with traditional brick and

Brand Preferences Insight Report

Table of Contents Introduction This week’s insight report examines the brand preferences of Irish millennials and gen-z and answers some very important questions. Is brand loyalty disappearing among young people? Which brands come out on top? What qualities factor into brand favourability and how can brands improve? Banking In terms of brand favourability, the two

Employment Preferences Insight Report

Table of Contents Introduction In this insight report, we examine what gen-z and millennials want and expect from employers and future jobs.  Characteristics We asked respondents to rank characteristics they thought employers would prefer in their employees. The 7 traits were work ethic, good communication, teamwork, creativity, leadership, being a fast learner and organisation skills.

Covid-19 Insight Report – Part 2

Table of Contents Introduction Following in on from last week’s report, part 2 examines how young people feel about the government’s response to the pandemic and their confidence in its future.  Travelling abroad Summer travel is commonplace for young people, especially college students but Covid-19 has disrupted those plans. Since March, only 11% of young

Covid-19 Insight Report – Part 1

Table of Contents Introduction This insights report delves into young people’s opinions and expectations of COVID-19 interventions including the HSE Contact Tracing App, a potential vaccine and a possibility of a lockdown.  Contact Tracing App Two-thirds of respondents have downloaded the HSE COVID-19 Tracker app. Reasons for not downloading the app include privacy concerns, issues