Climate Change Insights July 2021
Table of Contents

Consumer insights on Climate Change

How has public opinion towards Climate Change changed over the last few months? This insight report is a continuation of Bounce’s research into the Irish public’s changing viewpoints on the topic of Climate Change. The responses to this piece of research were gathered among 665 respondents across the Republic of Ireland aged between 18 to 64.

Public awareness of Climate Change

Global policies around the world tackling climate change

When asked if they were aware of global policies or initiatives taken by worldwide organisations to reduce climate change, just under 59.42% of all respondents claimed “Yes: whereas 40.58% responded “No.

Bounce Insights Q4

Environmental policies in Ireland tackling climate change

When contrasted with our panel’s awareness of the environmental policies present in Ireland to reduce climate change only 51.69% of respondents claimed “Yes” whereas 48.31% responded “No.”

Bounce Insights Q5

This direct comparison between domestic and global awareness of climate change initiatives and policies unveils a lack of awareness from the Irish public on Ireland’s domestic efforts in the fight against climate change. These findings may be of considerable interest to domestic political parties vying for climate change reform and private organisations alike.

How important is Climate Change to the public?

Over 52% of our respondents claimed that climate change is “Very Important” to them whilst over 36% of respondents claimed that climate change is “Quite Important” to them personally. Only 11% of our respondents rated climate change as either “Not Very Important” or “Not Important at All” with only 0.97% opting for the latter.

How important is climate change to consumers?

The importance of climate change amongst friend groups

When asked how important climate change was amongst them and their friend groups, 17.87% of our respondents claimed it was “Very Important”, 39.13% claimed it was “Quite Important”, 31.88% claimed it was”Slightly Important”, 9.18% claimed it was “Not Very Important” and 1.93% of respondents claimed that it was “Not important at all”

How important is climate change to social groups

When asked to review multiple statements regarding climate change, 88% of all respondents agreed that Climate Change poses a serious threat for people around the world. 80% of our respondents claimed that they are ready to reduce their energy usage to help tackle climate change.

How well does the Irish public feel that they understand global environmental Issues?

Over 18% of all respondents rated their own understanding of global environmental issues as “Very Well.” Whereas the majority of respondents (63%) rated their understanding of global environmental issues as “Quite Well.” Only 18% of all respondents rated their understanding of global issues as either “Not Very Well” or “Not Well At All.”

Bounce Insights Q2

Who should be responsible for Climate Change?

When asked who they think should have the main responsibility in tackling climate change, over 37% of our respondents claimed that this responsibility should be that of a “Country’s Government.” 27% of respondents claimed that “Businesses and Industries” should have the responsibility. 14% of respondents claimed that  International Organisations such as the United Nations should harbour the responsibility. Only 7% of respondents claimed that individuals should have the main responsibility in tackling climate change. Similarly 8% and 6% of respondents claim that local governments and environmental charities should bear the brunt of the responsibility.

The Irish government’s climate change performance

When asked to rate the Irish government’s performance in regards to climate change, 42.03% of our panel rated it “Neutral”, 34.78% rated it poor, 13.04% rated it very poor. In contrast, only 1.93% of respondents rated the government’s performance as “Very Good” and 8.21% as “Good.”

Bounce Insights Q9

Can individuals reduce the impact of Climate Change?

When asked if they believe that individuals can do enough to reduce the impact of climate change globally, 46.86% of respondents replied “Yes”, 35.75% claimed “No” and 17.39% of all respondents chose “Unsure.

Can Individuals solve climate change?

How many people take action against climate change personally?

84.54% of respondents claimed that they personally take actions to fight the impact of climate change whereas 15.45% of respondents claim that they do not take action.

Bounce Insights Climate Change Report 2

Why should we fight climate change?

When asked why they took action to fight climate change, respondents cited concern for future generations and wanting to live in a healthier clean environment as their main drivers towards action.

Why would we not fight climate change?

When asked why they do not take action to fight climate change, respondents cited a lack of information and guidance on how to fight climate change as their main drivers towards inaction.

What actions can we take to reduce our carbon footprint?

The most prevalent actions taken by our respondents on a weekly basis to help reduce their carbon footprint include changes to their Grocery Shopping Habits such as bringing their own shopping bags or choosing sustainable products as well as leveraging Home energy-saving practices such as switching off the lights as their method of reducing their carbon footprint.

Interestingly, when we asked the respondents who were not taking any action towards fighting climate change what they would do if they were to reduce their carbon footprint the results were the same, with both Grocery Shopping and Energy Saving being at the forefront of their choices.

Key Takeaways

  • Nearly 60% of respondents are aware of global policies tackling climate change whereas only 52% are aware of domestic Irish policies.
  • Over 88% of all respondents value climate change as an important topic to them personally whereas only 12% claim to not value it personally.
  • 42% of respondents rated the Irish Government’s performance in regards to climate change as neutral, whereas 48% of respondents rated it as negative. Only 10% of all respondents rated the Irish Government’s Climate Change performance as positive.
  • Almost 85% of all respondents claim to take personal action to reduce their own carbon footprint whereas only 15% do not.

Leave a Reply

Recent Posts

Bounce Insights Market Research In The FMCG Industry
Bounce Insights The Future of Market Research Cover Image
Climate Change Insights July 2021
Bounce Insights Mastering Open Ended Questions 1
Bounce Insights What is Behavioural Data Cover Image