Climate change is one of the most pressing issues of the twenty-first century and consumers are increasingly becoming conscious of their decisions and its impact on the environment. In this report, we examine the Irish consumer’s awareness of climate change and how they view the main actors involved. This research was gathered from 1,265 respondents aged 18 to 55-year-olds in the Republic of Ireland.
Over 85% of our panel rate climate change as either “very important” or “quite important”, with less than 1.58% of respondents saying the issue is not important at all. Among social groups, 40% of respondents say climate change is “important” amongst you and their friends, though 30% say it is neutral. Despite how many believe climate change is very important, 39.53% of the respondents neither agree nor disagree with the statement “there are more important problems in the world than climate change”, indicating that most respondents are rather indecisive about the problems to prioritise in today’s world.