Bounce Insights Consumer Confidence Report December Cover Image

Table of Contents

Introduction

In this insight report, we examine the expectations and confidence that Irish consumers have, with a particular focus on our COVID-19 response. The responses were gathered from our bolt bundle with 1524 respondents.

The Economy

We asked respondents whether they think the country as a whole will economically improve or worsen. 51.57% think the country’s economy will improve, with another 39.44% think it will worsen. As for the unemployment rate, 48.43% of respondents said they expect it to increase over the next 12 months. Another 43.31% said it will decrease, while 8.27% expect to change.

COVID-19

71.72% of respondents are concerned about another peak of COVID-19. 15.94% are not concerned and 12.35% are unsure. Given the portion of respondents concerned about another peak, it is unsurprising that 83.07% of respondents expect the country to enter into another nationwide lockdown in the future. 89.73% of these respondents believe that the next lockdown will happen in January / February 2021. 

As for when our panel expects a potential COVID-19 vaccine to be readily available to the average person, 46.37% believe it will be available between July – December 2021. Another 44.49% expect it will be available between January – June 2021. Only 11.56% of respondents think the vaccine will be available after 2021. 64.96% of respondents will be happy to take a COVID-19 vaccine when it is available. Another 21.46% are unsure, and 13.58% say no.

32.15% of respondents agree with the statement “No person should be allowed to travel, go to concerts or any other large crowded space without proof of vaccination”. Another 23.36% strongly agree. Just under 30% of the respondents disagree or strongly disagree with the statement. 

For the statement, “Vulnerable people should be prioritised and be the first people to receive the COVID-19 vaccine when it is available in Ireland, (e.g. the elder;y, those with health complications or illness)”, 56.76% of respondents strongly agree with it. Another 28.67% agree with it, while only 5.45% of respondents strongly disagree with the statement.  

37.47% of respondents agree with the statement “I have confidence in the government to request, receive and distribute the COVID-19 vaccine effectively to the Irish population”. Over a quarter of the respondents (26.84%) neither agree nor disagree with the statement. Another quarter disagree or strongly disagree with the statement.

Key Takeaways

  • 51.57% of the respondents expect the Irish economy to improve over the next three years.
  • 83.07% of respondents expect the country to enter into another nationwide lockdown in the future.
  • 64.96% of respondents will be happy to take a COVID-19 vaccine when it is available.
  • 37.47% of respondents agree with the statement “I have confidence in the government to request, receive and distribute the COVID-19 cavvine effectively to the Irish population”.

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