In this insight report, we delve into the fast food industry, touching on the frequency with Irish consumers consume fast food and their attitudes towards it. This research was gathered on 3rd February 2021 over 24 hours. 2078 responses were collected from 18 to 55-year-olds in the Republic of Ireland.
We asked our panel how often they consume fast food. 37% of respondents consume fast food a few times per month. Only 15.98% of respondents eat fast food less than once a month, while a tiny portion of respondents consume fast food 3-4 times a week. The most frequently visited restaurant was McDonalds, with over 50% of respondents visiting the restaurant. The next most popular fast food business was Dominos, with 32.05% of respondents selecting it. Over a quarter of respondents selected the option “other”, indicating that the fast food industry is very fragmented with many smaller players. On average, 39.46% of respondents spent between €0 to €10 on fast food each week. Less than 25% of respondents spend over €25 on fast food per week.