Any targeting criteria displayed in the audience breakdown can be segmented in any way you see fit – what this means is you can repopulate the data in your dashboard based on any data captured in the audience breakdown.
To supplement this, you can cross-tabulate the data based on individual responses to any question asked, or a multitude of responses and questions to generate an entire new insight report. This allows clients to understand the ‘why’ behind the data, and dig deeper to pull out actionable insights.
For example, if you wanted to analyse the data based on those individuals who stated that “climate change was very important to their friend group”, you simply select that subgroup to analyse. This will update the results to every question which just the answers from those individuals, to understand how they responded elsewhere.
This allows you to precisely pull out insight from the same data set, leveraging more from less without having to dive into all the raw data.
Individual Graph Types