As we enter a second summer dealing with the COVID-19 crisis, Bounce Insights explores the leading emotions and expectations of Irish consumers this summer. On top of that, we examine the current preferences and attitudes among Irish consumers to holidaying. This research was gathered from 1138 respondents aged 18 to 55-year-olds in the Republic of Ireland during March 2021.
Despite the impact of COVID-19, the majority of respondents enjoyed summer 2020 in some form. 10% claimed they enjoyed it a lot, while 15% said they didn’t enjoy it at all. However, despite respondent’s sentiment towards last summer, half of our panel stated that their leading emotion in relation to summer 2021 is Frustrated. They believe it’s going to be an abnormal summer again. Only 12.21% of respondents are excited for the upcoming summer, while 28.38% are confident things will return to some normality this summer.