The Ulimate Guide to Market Research

Table of Contents Introduction In this post, we’ll provide an all-encompassing rundown of market research, including an explanation of why it is important, how to conduct it and all the tips you need to know to do it successfully. What is market research and why does it matter? For a business to succeed, they need

3 Reasons Why Market Research Is Important to a Business

Table of Contents Introduction Knowledge is power and market research is a way of gaining that knowledge for your business. Market research has an incredibly large scope and there are many different ways to use it. In this blog, we explore 3 reasons why you should use market research for your business; to market better

Online Market Research Communities

Table of Contents Introduction According to market leaders in the United States, Fuel Cycle, in the age of constant market disruption, business leaders have found that their greatest competitive strategy is to have a direct relationship with their most valuable asset, their customers. A market research online community serves to gather a group of trusted

How companies should conduct Market Research?

Table of Contents Introduction For a business to succeed, they need to identify and fulfil a ‘gap in the market’. However, to correctly identify that gap, a business can’t just rely on instincts and assumptions but objective research that proves their value. This is where Market Research comes into play. Market research doesn’t just verify

What is a consumer panel?

Table of Contents Introduction The world of market research can seem wonky to outsiders. Businesses have a simple question that needs answering and yet to many, market research can make that question far more complicated. For a newcomer, the fundamentals are often skipped. Important questions such as “why is this important” and “how does it

5 Tips for Researchers to Improve Online Survey Quality

Table of Contents Introduction There’s nothing more deterring in research than finding out the data you’ve gathered is inaccurate or not what you expected. High quality data is not only accurate or trustworthy, but also relevant i.e. data can be reliable but still not mean anything to a business. Improving data quality increases the reliability

The Truth Behind Consumer Research Panels

Table of Contents Introduction When it comes to panel quality in the consumer research industry, there is a much deeper issue at play. Why should panel suppliers change when their clients keep accepting the status quo on quality while simultaneously demanding lower costs? According to Ron Sellers, there are two defining truths in consumer research

Leveraging Push Notifications for Market Research

Table of Contents Introduction The role of the market researcher has transformed over time. From knocking on doors with a pen and paper, to phone calls and transcribing results, and now we find ourselves in the depth of technological advancement where digital tools have empowered researchers to do more than ever in a fraction of

Building Effective Online Surveys

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The Death of Traditional Surveys

Table of Contents Introduction In 1997, the average response rate to surveys was around 36%. By 2003, it was 25%. By 2014, it was 9%. Now, in 2020, despite decades of vast technological advancements, the completion rate for a given survey has fallen below 2% on average. This has led to the death of traditional