The Ulimate Guide to Market Research

Table of Contents Introduction In this post, we’ll provide an all-encompassing rundown of market research, including an explanation of why it is important, how to conduct it and all the tips you need to know to do it successfully. What is market research and why does it matter? For a business to succeed, they need

How companies should conduct Market Research?

Table of Contents Introduction For a business to succeed, they need to identify and fulfil a ‘gap in the market’. However, to correctly identify that gap, a business can’t just rely on instincts and assumptions but objective research that proves their value. This is where Market Research comes into play. Market research doesn’t just verify

5 Tips for Researchers to Improve Online Survey Quality

Table of Contents Introduction There’s nothing more deterring in research than finding out the data you’ve gathered is inaccurate or not what you expected. High quality data is not only accurate or trustworthy, but also relevant i.e. data can be reliable but still not mean anything to a business. Improving data quality increases the reliability

4 Things Respondents Hate About Online Surveys

Table of Contents Introduction It comes to no surprise that we unequivocally vouch for the prioritisation of the Respondent Experience (RX) in market research, viewing respondents as ‘people’ and not just ‘sample’. It’s downfall is the driving force behind poor engagement, low quality responses and weak reach across real consumers in Ireland. Like the majority

Building Effective Online Surveys

Table of Contents Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Subcribe now Join our mailing list and get regular insights!