Media Consumption Insight Report

Table of Contents Introduction During 2020, media consumption habits have changed drastically due to COVID-19. In this insight report, we explore the preferences of Irish consumers and their new media consumption habits. Preferred Media The most preferred form of media was social media. Over 56% of respondents ranked social media as their highest preference. This

Promotional Marketing Insight Report

Table of Contents Introduction This week’s insight report is supported by APMC. We examine how young consumers feel about live events during the times of COVID. We also explore how brands can adapt their promotional marketing to better target young people. Live Events At the moment, 2 in 3 respondents are not comfortable going to

Brand Preferences Insight Report

Table of Contents Introduction This week’s insight report examines the brand preferences of Irish millennials and gen-z and answers some very important questions. Is brand loyalty disappearing among young people? Which brands come out on top? What qualities factor into brand favourability and how can brands improve? Banking In terms of brand favourability, the two