The Problem with Online Panels

Table of Contents Introduction According to the Pew Research Centre, the number of bad respondents for a given online panel ranged between 4-7%. In most industries, this would be considered abysmal, but considering falling engagement, weak quality checks and the rapid technology adoption by respondents, this makes a lot of sense. However, this research only

5 Tips for Researchers to Improve Online Survey Quality

Table of Contents Introduction There’s nothing more deterring in research than finding out the data you’ve gathered is inaccurate or not what you expected. High quality data is not only accurate or trustworthy, but also relevant i.e. data can be reliable but still not mean anything to a business. Improving data quality increases the reliability

4 Things Respondents Hate About Online Surveys

Table of Contents Introduction It comes to no surprise that we unequivocally vouch for the prioritisation of the Respondent Experience (RX) in market research, viewing respondents as ‘people’ and not just ‘sample’. It’s downfall is the driving force behind poor engagement, low quality responses and weak reach across real consumers in Ireland. Like the majority