Richmond Marketing

A Product Planning Case Study


The launch of a new alcoholic beverage in Ireland.

The Ask

Understanding consumer preferences, sentiment analysis, pricing comparisons and branding decisions prior to launch.

The Outcome

A robust report on the Irish market, identifying the target market and marketing communications necessary for the launch of the new beverage.

The Client

Richmond Marketing

Richmond Marketing work with some of the industries leading brands in soft drinks, snacks and alcohol with offices in Dublin and Belfast.
Our Other Clients
0 Hours
Turnaround Time
Number of Respondents
18 - 18
Years Old in ROI who drink Alcohol

The Results

Bounce Insights richmond
Richmond Marketing

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