When we began working on the Bounce Insights platform in January 2019, we wanted to create a central dashboard that would empower researchers to capture consumer data and insight they can trust, faster and cheaper than ever before.
Everything we have built was designed with the user in mind, ensuring a seamless experience that would allow our clients to ask any questions, to any consumers, and receive the results in a matter of hours.
This dashboard has grown to become a powerful decision-aiding tool to validate ideas, test concepts, and ultimately capture the results for any research study you would wish to carry out.
Over the next few weeks, we are going to show you exactly how our platform works, so that you can make the transition to flawless customer-centricity in your organisation.
When you login in to your custom-built dashboard, you are presented with every research activity taking place in your organisation. This includes:
The importance of having a centralised dashboard to manage market research is essential, making it easy for anyone in your team to access ‘one source of truth’ to empower decision making with real-time data.
This starts with asking the right questions through effective survey objectives when creating new surveys, reviewing draft campaigns, analysing active projects or simply planning for the future.
When you decide on your survey objective, you will be presented with every question type you need to deliver an effective online survey. These question types include:
Our survey scripting tool has been designed to be easy to navigate, allowing you to duplicate, delete, move and edit questions with ease. Our goal was to combine functionality with experience to deliver a tool which could be used by anyone with the most basic computer skills.
The future of market research will revolve around democratised insight, and it is time that self-service tools are built for everyone, and not just researchers.
When designing your survey, it is essential that you take a respondent-first approach. If you neglect user experience, the engagement and quality of the data captured will be compromised. Many of the problems in the market research industry originate from lack of respondent-centricity, and we wanted to solve this.
By allowing our clients to see their survey in the eyes of their customers, they can begin to prioritise the respondent experience, and thus, deliver greater results. In a world where over 60% of consumers complete surveys on a mobile device, it is now a non-negotiable to make the survey experience enjoyable for every consumer.
The first step is to put yourself in their shoes from the beginning, so we added a feature to do just that.
Similarly, it is essential that you can control the flow of your respondents by designing their journey from start to finish. This is aided by a clever ‘Map View’ where you can segment respondents, add conditional logic, and design surveys without complication.
It is often the greatest challenge to simplify seemingly complex tasks, and there were few industries more at fault for this than market research for preserving complexity as a way to keep barriers to entry high. Thus, it was our mission to make the survey design process simple, seamless and effective for anyone looking to launch a survey.
By providing the tools and resources in our blog, combined with the technology to empower any researcher, we hope we can continue to accelerate the speed, agility and quality of market research in years to come.