Traditional market research offerings rely on outdated technology to reach, engage and capture insights from respondents. This has led engagement rates globally to fall for the last 23 years. As a result, research has become slow, inefficient and expensive for brands in Ireland.
Lost Competitive Advanatage
The ability to easily reach and understand your customer is the cornerstone of competitive advantage. Market research no longer delivers the value it should.
A lack of of investment in technology and automation, combined with this falling engagement, has led to rising research costs from traditional agencies.
With engagement rates falling as low as 3%, the turnaround time for research is often weeks, if not months. By the time the data arrives to the client, it is outdated.
Respondent validation and tracking is crippling the market research industry, with trust and quality being threatened globally. Data you can’t trust is a worthless asset to any brand.