Bounce Insights was born from a desire to make consumer research smarter, faster and more cost effective.
Bounce Insights was founded by five Trinity College students in 2019 following a series of failed attempts at launching a start-up. In their efforts to validate and finance those ideas, they realised just how difficult it was to capture feedback you could trust. This came from traditional research solutions being slow, expensive and disconnected from real consumers. They knew that it could be done better.
After months of research and iterating on different solutions, they launched Bounce Insights, a technology platform that would provide a direct link between brands and any consumer they needed to speak to by maintaining a community of active, engaged respondents on their mobile app. Their respondent-first approach and survey design expertise allowed them to deliver on their mission of making consumer research easy, fast and cost-effective for any brand.
Traditional consumer research solutions rely on outdated technology to reach, engage and capture insights from consumers around the world. This has led to engagement rates globally to fall for the last 23 years. As a result, research has become slow, inefficient and expensive for brands.
The ability to easily reach and understand your customer is the cornerstone of competitive advantage for any brand. This has been negated by cumbersome research solutions.
A lack of investment in technology and automation, combined with this falling engagement with consumers, has led to rising research costs from traditional agencies that brands still rely on.
With poor engagement and technology, the turnaround time for research is often weeks, if not months. By the time the data arrives to the client, it is outdated.
Respondent validation and tracking is crippling the market research industry, with trust and quality being threatened globally. Data you can’t trust is a worthless asset to any brand.
Although we are serious about making research enjoyable and engaging for our clients and respondents, we are committed to quality. We employ a rigorous user verification process to ensure that you get answers from respondents that you can trust. In addition, we leverage machine learning to track response quality and monitor inconsistencies in the data delivered.
We subscribe to the research codes, practices and recommendations of the leading research organisations Esomar, Efamar and the Market Research Society.
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