From Idea to Innovation

Empower innovation: test, refine, and succeed with our expert-driven approach

Our process is designed to give you a frictionless experience and helps you screen early-stage ideas quickly and cost-effectively.

The Bounce Insights impact on Concept Testing.

How Bounce answers this business question for you.

Innovation begins with an idea, a spark of creativity that has the potential to transform your brand and the market. But ideas alone aren't enough; they need to be validated. At Bounce, we believe in testing them the moment they come to life, bringing consumers into the innovation process from the very beginning. By doing this early on, you can focus on pursuing the most promising ideas, saving time and resources while maximizing the chance of success.

Our team of expert consultants, powered by AI, is ready to support you with a smooth and fast process, which helps you screen early-stage ideas quickly and cost-effectively. We evaluate each idea against your key performance indicators, identifying those with the greatest potential to break through, solve consumer problems, and drive category growth. Through diagnostic consumer feedback, we continuously refine and improve concepts, guaranteeing that they resonate with your audience and address their needs.

We focus on maximizing desirability, ensuring that your products offer compelling benefits and reasons to believe. Our approach is tailored to speak directly to the consumption occasions and jobs-to-be-done within your category, increasing your chances for in-market success. With our comprehensive testing and iterative process, you can be confident that your innovations are not only meeting consumer needs but exceeding their expectations, setting you apart from the competition and driving growth in your category.

Don't let your great ideas go to waste. Test them early, refine them often, and watch as your innovations succeed in the market.

Talk to our Concept Testing experts.

Empower all of your departments

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Innovation

Discover the power of consumer insights for innovation. Gain a clear understanding of your audience to develop products that win.

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Advertising

Build powerful campaigns, guide creative development, and measure effectiveness.

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Shopper

Sprinting toward the point of sale? Let’s guide your brand to victory with tailored strategies for every channel.

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Brand

Stand out, build connections with your consumers, and drive growth with actionable insights.

Talk to our Concept Testing experts.

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