Camile Thai Kitchen leveraged the Bounce platform to track their brand awareness & consideration across the Republic of Ireland, Northern Ireland and the UK. They were looking for a solution that would help them determine both how their brand is performing against their competitors but also, to gain insights into consumer behaviour around takeaways.
Brands need to be able track their brand awareness amongst the sea of competitors. Questions such as “are we resonating with our key consumers” are of vital importance, especially when launching into new markets.
Camile Thai needed to do exactly this. They wanted to be able to track their awareness across three different markets and also compare the different behaviours and motivations consumers had around takeaways in each.
This was especially important to track in London as they had just recently launched in South London and needed to gauge their awareness in the area as well.
Camile leveraged the Bounce platform to conduct extensive brand awareness and consumer behaviour research. Along with our Account Management team, Camile built their survey which ensured that they were capturing the correct information they needed to be able to track their brand awareness. Camile Thai were able to ask questions to consumers that were aware of the Camile brand across Ireland, Northern Ireland & South London. This targeted research enabled them to gauge the awareness and consumer sentiment for their brand in these areas.
The data has enabled Camile Thai to make data driven decisions regarding the awareness and consideration around Camile Thai in their three major markets. This was particularly important for them for making decisions in the Northern Ireland and London markets, as they are relatively new markets for them, and help them determine what was resonating most with their target market. Camile Thai will track of their awareness over time and ensure that their communications and advertising are having an affect.
Bounce’s Account Management team made the consumer research process straightforward, from survey design to result interpretation. Meaning that Camile Thai could focus on what’s most important to them, making informed business decisions. This is what Camile Thai had to say:
See how you can use data to make great decisions.