Camile Thai Kitchen leveraged the Bounce platform to track their brand awareness & consideration across the Republic of Ireland, Northern Ireland and the UK. They were looking for a solution that would help them determine both how their brand is performing against their competitors but also, to gain insights into consumer behaviour around takeaways.
Research Lead @ Camile Thai
Brand Awareness Tracker, Consumer Research, Survey Design
Camile Thai needed to be able to track their brand awareness and consumer behaviours around takeaways and eating out. They wanted to be able to track their awareness across the three different markets and also compare the different behaviours/ motivations around takeaway in each. This was especially important to track in London as they had just recently launched in South London and needed to gauge their awareness in the area as well.
Camile leveraged the Bounce platform to conduct extensive brand awareness and consumer behaviour research. With Bounce’s advanced targeting features, Camile Thai were able to ask questions to consumers that were aware of the Camile brand across Ireland, Northern Ireland & South London. This targeted research enabled them to gauge the awareness and consumer sentiment for their brand in these areas.
The data has enabled Camile Thai to make data driven decisions regarding the awareness and consideration around Camile Thai in their three major markets. This was particularly important for them for making decisions in the Northern Ireland and London markets, as they are relatively new markets for them. Camile Thai want to keep track of their awareness here and watch as it changes over time.
Bounce’s Account Management team made the consumer research process straightforward, from survey design to result interpretation. Meaning that Camile Thai could focus on what’s most important to them, making informed business decisions. This is what Camile Thai had to say:
See how you can use data to make great decisions.