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How Diageo uses the Bounce platform to guide their business and brand strategies
Diageo Ireland have created a community of 18-65 year cold consumers across Ireland who consume alcohol frequently. This allows them to stay on the pulse of their core audience across multiple brands to inform key business decisions.
Insights From
Brónagh O’Donovan
Consumer & Shopping Planning Manager @ Diageo Ireland
Use Cases
Survey Design, Brand Awareness, Creative Testing, Consumer Behaviour Tracking & New Product Development
The Problem
Diageo had no way of validating key brand decisions quickly. They needed a way to access consumer research quickly, particularly in the last 18 Months when Covid-19 was causing consumer behaviour to change on a weekly basis.
Diageo presented an ideal problem case for us at Bounce. They wanted speed and flexibility, but also the control to launch research whenever they needed to with the click of a button. We knew that if we could make it as easy as possible to conduct research, with results in 24 hours, we could solve their problem
The Solution
Although we are a technology company at heart, we make it a priority to provide as much service and support as possible for our customers, particularly in the research space where people need confidence in the data they are receiving. By combining our technology platform with seamless survey scripting and design support, we provided a solution that allowed them to have research on-demand for their wide array of brands in Ireland.
Brónagh and the team were a dream to work with. They gave our platform a chance, and are now our longest-serving customers. This has allowed them to be customer-centric in everything they do, ensuring research is validating key decisions being made across branding, marketing and new product development.
The Diageo team have been using the platform since the beginning of 2021, and have carried out countless projects across an array of different topics and research solutions. They embody the insights-driven culture that our platform hopes to fuel for years to come.
Our Impact
Every time a set of questions was launched to their community, results were delivered within 24 hours alongside a suite of data analysis tools to help them pull out the key insight. This is what Diageo had to say:
Since the beginning of our relationship with Bounce the team have been extremely helpful and responsive. They are very collaborative partners and are always willing to enhance the Dashboard to our specific needs. Working with Bounce means we have direct access to Irish consumers when we need it and as a result the insights we’ve garnered from Bounce have been extremely valuable to our brands and to our organisation.
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