Diageo Ireland needed a way to remain agile when making key strategic decisions. They wanted a way to access consumers, in real-time whilst insuring that the results gathered were robust and reliable. Luckily, this is Bounce’s speciality.
Consumer & Shopping Planning Manager @ Diageo Ireland
Survey Design, Brand Awareness, Creative Testing, Consumer Behaviour Tracking & New Product Development
The alcohol industry is one of the most competitive industries within the FMCG space, the companies that operate in this industry are juggling many different brands at once, ensuring that each is performing, that the right decisions are being made and that they are remaining customer-centric throughout.
Diageo Ireland needed a research platform that would enable them to uncover consumer insights that would inform their decision-making processes. However, they didn’t want a self-service platform that would leave them in the dark when it comes to survey design and scripting. They needed a way to access consumer research quickly while insuring that these results were robust and reliable.
Bounce created a bespoke respondent community of alcohol drinkers across Ireland which ensured that Diageo Ireland could ask the right question, to the right person, at the right time. This meant Diageo Ireland could uncover insights that would inform their internal decision-making processes with confidence.
By combining our technology platform with seamless survey scripting and design support, Bounce provided a solution that allowed Diageo Ireland to have research on-demand for their wide array of brands in Ireland, whilst having the assurance that the data collected was robust and reliable.
The Diageo team have been consistently using Bounce since the beginning of 2021. Thanks to their bespoke audience of consumers, Diageo have been able to make key strategic decisions quickly and stay top of their industry. Not only have they been able to gauge their brand awareness and effectiveness, but they have also been able to track consumer sentiment and behaviour month on month using the Bounce platform, meaning they can remain agile and react to consumer changes in real-time.
This is what Diageo had to say:
See how you can use data to make great decisions.