Diageo Ireland have created a community of 18-65 year cold consumers across Ireland who consume alcohol frequently. This allows them to stay on the pulse of their core audience across multiple brands to inform key business decisions.
Consumer & Shopping Planning Manager @ Diageo Ireland
Survey Design, Brand Awareness, Creative Testing, Consumer Behaviour Tracking & New Product Development
Diageo had no way of validating key brand decisions quickly. They needed a way to access consumer research quickly, particularly in the last 18 Months when Covid-19 was causing consumer behaviour to change on a weekly basis.
Although we are a technology company at heart, we make it a priority to provide as much service and support as possible for our customers, particularly in the research space where people need confidence in the data they are receiving. By combining our technology platform with seamless survey scripting and design support, we provided a solution that allowed them to have research on-demand for their wide array of brands in Ireland.
The Diageo team have been using the platform since the beginning of 2021, and have carried out countless projects across an array of different topics and research solutions. They embody the insights-driven culture that our platform hopes to fuel for years to come.
Every time a set of questions was launched to their community, results were delivered within 24 hours alongside a suite of data analysis tools to help them pull out the key insight. This is what Diageo had to say:
See how you can use data to make great decisions.