Irish Distillers needed regular access to real-time, robust consumer insights without compromising the quality of their data. Operating in a highly competitive market, it’s extremely important for companies like Irish Distillers be on top of what the most recent trends and behaviours of consumers are. Luckily, Bounce had a solution for exactly that.
Global Senior Insights Manager, Irish Distillers
Survey Design, Consumer Research, Brand Awareness, Pre/Post Campaign Research, Concept & Creative Testing
Operating in a highly competitive market, it’s extremely important for companies like Irish Distillers be on top of what the most recent trends and behaviours of consumers are. In order to ensure they could adapt to the changing market conditions, Irish Distillers needed access to robust consumer data, but they needed it to be quick while keeping the standards of their research high.
Irish Distillers use Bounce to ask any question, to any audience, at any time. Using the Bounce platform they can conduct real-time research with their target consumers and have the results back within 24 hours of launch.
By leveraging the Bounce research experts with survey design and scripting, Irish Distillers can focus on adapting to current trends and consumer behaviours, ensuring that their brand offering is resonating with their target customers.
The team at Irish Distillers are one of our most active users on the Bounce platform. Through the Bounce platform, they have been able to transform the way they plan, execute and deliver their research insights to the wider Irish Distillers team and make more informed decisions on their brands.
This is what Irish Distillers had to say:
See how you can use data to make great decisions.