How Irish Distillers uses Bounce to uncover consumer insights in real-time
Irish Distillers needed regular access to real-time, robust consumer insights without compromising the quality of their data. Operating in a highly competitive market, it’s extremely important for companies like Irish Distillers be on top of what the most recent trends and behaviours of consumers are. Luckily, Bounce had a solution for exactly that.
Insights From
Stuart Byrne,
Global Senior Insights Manager, Irish Distillers
Use Cases
Survey Design, Consumer Research, Brand Awareness, Pre/Post Campaign Research, Concept & Creative Testing
The Problem
Operating in a highly competitive market, it’s extremely important for companies like Irish Distillers be on top of what the most recent trends and behaviours of consumers are. In order to ensure they could adapt to the changing market conditions, Irish Distillers needed access to robust consumer data, but they needed it to be quick while keeping the standards of their research high.
Irish Distillers care about keeping the consumer at the centre of everything they do, they needed a solution that will allow them to gain insights and robust data from their consumers so that they could make the best decisions to enhance their customer experience and brand offerings.
The Solution
Irish Distillers use Bounce to ask any question, to any audience, at any time. Using the Bounce platform they can conduct real-time research with their target consumers and have the results back within 24 hours of launch.
By leveraging the Bounce research experts with survey design and scripting, Irish Distillers can focus on adapting to current trends and consumer behaviours, ensuring that their brand offering is resonating with their target customers.
We are delighted to be helping provide fast, agile results which enables Irish Distillers to be aware of and act on the most recent consumer trends and behaviours through our platform
Our Impact
The team at Irish Distillers are one of our most active users on the Bounce platform. Through the Bounce platform, they have been able to transform the way they plan, execute and deliver their research insights to the wider Irish Distillers team and make more informed decisions on their brands.
This is what Irish Distillers had to say:
Bounce is an exciting new addition to our insights partnerships here in Irish Distillers. The platform allows us to put the consumer at the heart of everything we do. The agility and speed of results coupled with the user friendly interface make it easy for our teams to get the answers to strategic questions and continue to enhance our product offerings and experiences for our consumers
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