Irish Distillers have named Bounce Insights to be one of their insights partners for 2022. For a company like Irish Distillers where keeping the customer at the centre of their decision making is paramount, the Bounce Insights platform allows for them to obtain agile, robust results within 24 hours whilst keeping the consumer front and centre.
Operating in a highly competitive market, it’s extremely important for companies like Irish Distillers to always be on top of what the most recent trends and behaviours of consumers are. As well as ensuring that their communications are resonating with their own consumer base. In order to ensure they could adapt to the changing market conditions, Irish Distillers needed access to robust consumer data, and they needed it to be fast.
Irish Distillers use the Bounce platform to avail of robust consumer data by being able to ask any question, to any audience, at any time, without having to worry about pre-existing budgets. As a result Irish Distillers is able to keep up to date with recent trends and consumer behaviours, as well as ensuring that their brand comms are resonating with their own consumer base.
Included in this plan is the ability to choose any targeting type for respondents and access to our best-in-class account management service, which assists with survey questions, design and support.
The team at Irish Distillers have been already been of our most active users in 2022 – they have used the platform to help track consumer behaviours and to track the success of their St. Patrick’s Day campaigns.
Every set of questions that have been set live have come back within 24 hours along with the help of our Account Management team to make their consumer research process straightforward but also enables them to track recent trends and behaviours. This is what Irish Distillers had to say:
See how you can use data to make great decisions.