Paddy Power are repeat customers of our insights platform, with a dip-in, dip-out approach. A lot of their research they conduct demands speed and agility, the two things Bounce Insights is built on.
PR & Mischief Champion @ Paddy Power
Question Design, Public Relations, Media Research, Pre & Post Campaign Research, Concept Testing
Paddy Power frequently has thoughts, ideas and campaigns that require research to be validated or the data to be executed successfully. Previously, there was no way to conduct this research internally with the necessary speed and confidence over the data.
With all ad hoc customers, a 24-hour turnaround is guaranteed. This enables brands we work with to conduct research continuously and iteratively, making decisions on data they can trust from customers they specifically need to reach. This is what Paddy Power had to say:
See how you can use data to make great decisions.