Specsavers wanted to gauge the effectiveness of their recent brand partnerships in the Irish market and they needed to reach a specific audience of consumers in order to capture this information. Bounce was there to help make this happen.
Insights From
Sarah Marquis
Insights Marketing Manager at Specsavers
Use Cases
Survey Design, Brand Awareness, Sponsorship Effectiveness, Audience Targeting, Pre & Post Campaign Research
As with all brands partnerships, it’s always important to ensure that these partnerships are resonating and make sense to consumers. Specsavers wanted to test both their brand awareness but also the effectiveness of their recent partnerships. They needed to reach a specific audience of consumers in order to capture this information as they only wanted to speak to those who will avail of their services.
Capturing awareness and effectiveness of campaigns is always something that brands are always eager to capture and make decisions off - however, this can be difficult where you are not getting the real time data.
Specsavers used the Bounce platform to carry out this research on their brand awareness and overall partnership effectiveness. By using the Bounce platform, they were able to exclusively capture feedback from their current and potential customers. This targeting research enabled them to review and act on the information from those customers that matter most to them.
Specsavers used the Bounce platform to measure the success of their key partnerships but also their general brand awareness amongst their target audience and those who could potentially avail of their services. This allowed them to determine whether their key partnerships were resonating with their current and potential customers
The insights gathered has enabled Specsavers to make data-driven decisions regarding the awareness and consideration of their brand and key partnerships. Specsavers were able to leverage this data to make key decisions around their communication of their partnerships and offering in general while ensuring that they were taking this information from their key demographics.
Bounce’s Account Management team made the consumer research process straightforward, from survey design to result interpretation. Meaning that Specsavers could focus on what’s most important to them, making informed business decisions. This is what Specsavers had to say:
The Bounce platform is incredibly quick and easy to use, giving us the flexibility to reach a sample of Irish respondents in a cost-effective way. Although the self-serve platform is very easy to use, the team at Bounce have been on hand and extremely responsive to helping us out when we have needed extra support.
See how you can use data to make great decisions.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Records user consent for cookies in the advertisement category |
cookielawinfo-checkbox-analytics | 11 months | Records user consent for cookies in the analytics category |
cookielawinfo-checkbox-functional | 11 months | Records user consent for cookies in the functional category |
cookielawinfo-checkbox-necessary | 11 months | Records user consent for cookies in the necessary category |
cookielawinfo-checkbox-others | 11 months | Records user consent for cookies in the other/unclassified category |
cookielawinfo-checkbox-performance | 11 months | Records user consent for cookies in the performance category |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the CookieYes plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
_GRECAPTCHA | 5 months 27 days | Provides spam protection and distinguishes between humans and bots. |
__hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
Cookie | Duration | Description |
---|---|---|
bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
__hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
Cookie | Duration | Description |
---|---|---|
AnalyticsSyncHistory | 1 month | Used to store information about the time a sync with the lms_analytics cookie took place for users |
hubspotutk | 1 year 24 days | This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. |
_ga | 2 years | Calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_138017392_1 | 1 minute | Google uses this cookie to distinguish users. |
_gat_UA-138017392-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_ga_RFDCRNP6J3 | 2 years | This cookie is installed by Google Analytics. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
__gads | 1 year 24 days | The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. |
__hstc | 1 year 24 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
Cookie | Duration | Description |
---|---|---|
bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
GoogleAdServingTest | session | This cookie is used to determine what ads have been shown to the website visitor. |
IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
test_cookie | 15 minutes | Used to check if the user's browser supports cookies. |
UserMatchHistory | 1 month | To provide ad delivery or retargeting |
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
Cookie | Duration | Description |
---|---|---|
intercom-id-gz33jl8i | 8 months 26 days 1 hour | No description |
intercom-session-gz33jl8i | 7 days | No description |
li_gc | 2 years | Used to store consent of guests regarding the use of cookies for non-essential purposes |
__gpi | 1 year 24 days | No description |