Specsavers wanted to gauge the effectiveness of their recent brand partnerships in the Irish market and they needed to reach a specific audience of consumers in order to capture this information. Bounce was there to help make this happen.
Insights Marketing Manager at Specsavers
Survey Design, Brand Awareness, Sponsorship Effectiveness, Audience Targeting, Pre & Post Campaign Research
As with all brands partnerships, it’s always important to ensure that these partnerships are resonating and make sense to consumers. Specsavers wanted to test both their brand awareness but also the effectiveness of their recent partnerships. They needed to reach a specific audience of consumers in order to capture this information as they only wanted to speak to those who will avail of their services.
Specsavers used the Bounce platform to carry out this research on their brand awareness and overall partnership effectiveness. By using the Bounce platform, they were able to exclusively capture feedback from their current and potential customers. This targeting research enabled them to review and act on the information from those customers that matter most to them.
The insights gathered has enabled Specsavers to make data-driven decisions regarding the awareness and consideration of their brand and key partnerships. Specsavers were able to leverage this data to make key decisions around their communication of their partnerships and offering in general while ensuring that they were taking this information from their key demographics.
Bounce’s Account Management team made the consumer research process straightforward, from survey design to result interpretation. Meaning that Specsavers could focus on what’s most important to them, making informed business decisions. This is what Specsavers had to say:
See how you can use data to make great decisions.