Specsavers have created a unique audience of consumers who have recently had an eye / hearing test so that they could gauge pre and post-campaign awareness for one of their primary sponsorships.
Insights Marketing Manager at Specsavers
Survey Design, Brand Awareness, Sponsorship Effectiveness, Audience Targeting, Pre & Post Campaign Research
Specsavers needed to reach a specific audience on two occasions in order to capture brand awareness and sponsorship effectiveness across two of their leading partnerships in Ireland. Traditional solutions could not provide the agility or the targeting required.
The objective for Specsavers was to get everything set up in the beginning, and allow our team to handle everything else. This meant finalising the survey design, target audience and launch dates as quickly as possible. From there, we simply delivered the results on the day requested for both campaigns, so that Sarah did not have to worry about anything else.
For both research campaigns launched, results were delivered on the requested day without fail. This allowed Sarah to pull out insights easily, and share them across the organisation rapidly. This is what Specsavers had to say:
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