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How The Public House uses Bounce to help provide fast and valuable insights to their suite of clients.
The Public House have created a Youth Mobile Community consisting of 16-24 year-olds across Ireland giving their opinions and ideas on the mobile network brand, 48. This allows them to run a monthly tracker to help them keep on the pulse of their target audience.
Insights From
Sarah Walsh
Head Of Strategy @ The Public House
Use Cases
Survey Design, Research Community, Consumer Behaviour Tracker
The Problem
The Public House wanted a way to truly collaborate with and co-create with Gen Z. They needed a quick and effective way of conducting a monthly check-in with 48’s key demographic and gauge what the mood and thoughts of this age cohort are in general and on their current mobile providers to help inform the brand and comms of 48.
The Public House along with 48 wanted to engage with Gen Z and needing to reach them in the most quick and efficient way possible. We were able to create a community of engaged young people that they could tap into every month and have their results back within 24 hours.
The Solution
We were able to set up a community across Ireland for the Public House team. Agencies, due to their nature, can require many different types of research – from pre-and post-campaign, creative testing to consumer behaviour trackers and pitch research. We were able to support the Public House across all of these research types, making it as seamless and as easy as possible to capture essential consumer research in a matter of hours.
Sarah and the entire team at the Public House have been fantastic to collaborate with for their 48 Youth Community and we are delighted that they have decided to continue this collaboration in 2022. In addition, they have signed up for their own Irish Research Community so that they have access to consumers across Ireland for a range of different clients they work with
The Public House have been using the Bounce Platform since July 2021 and have been carrying out their monthly consumer behaviour tracker on behalf of 48, and many other ad hoc projects since then. We are delighted to continue this relationship with The Public House team going into 2022.
Our Impact
Every time a set of questions was launched to their community, results were delivered within 24 hours alongside our data analysis tools to help them pull out the key insights for 48. This is what The Public House had to say:
It's great to work with such a smart and ambitious team at Bounce Insights. They've brought a fresh new approach to research which has made the whole process a lot quicker, simpler and more affordable for us.
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