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How Thinkhouse utilised the Bounce platform to help inform their PR communications
Thinkhouse are repeat customers of our insights platform. As with the majority of agencies, the research they conduct demands speed and agility, the two things Bounce Insights is built on.
Insights From
Lucy Carroll
Account Manager, PR & Advocacy
Use Cases
Question Design, Public Relations, Media Research, Concept Testing
The Problem
Thinkhouse came to Bounce to collect data for their upcoming Dry January campaign with Heineken 0.0. They wanted to show that people can have just as much fun when opting for 0% alternatives and that the month of January does not have to be miserable when going alcohol free.
Thinkhouse are always great to work with as a repeat client - they come with their problem and we are always ready to solve it, with questions at the ready for whatever the topic! This speed and agility is what we champion at Bounce.
The Solution
This type of research is what we do best at Bounce and the process is simple:
- Questions were submitted to us by Thinkhouse for a national audience.
- Our team redesigned and scripted the questions for review
- Thinkhouse approved and the questions were launched
- Responses were captured, cleaned and ready for analysis within 24 hours
Agencies like Thinkhouse are working under time and budget restraints, as well as significant client pressure to deliver the insights “yesterday”. We’ve found a flexible model that seems to work brilliantly for agencies, allowing them to be agile without compromising on the speed or quality of the data they are making decisions off - we have learned a great deal from the team at Thinkhouse, and can’t wait to keep the relationship going in 2022
Our Impact
With all ad hoc customers, a 24-hour turnaround is guaranteed. This enables the agencies we work with to conduct research continuously and iteratively but also allows them to keep their clients happy while producing excellent work with their insights gained from Bounce.
Working with Bounce Insights is always an absolute pleasure. With 24 hour turnaround times and really competitive rates they are my go to for all things research. The team are super helpful and responsive throughout the whole process which makes everything a lot smoother. They really get behind projects from the get go and follow through at every stage.
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